In the Modernization time, News paper a important part of Printing media , and news paper easy to reach the people and this time news paper a best way to give the College information and activity for the people.
We present the some important tips for make full page ads
1. Your newspaper advertising has a zero percent chance of succeeding if your prospect doesn’t notice it. Attention is everything in newspaper advertising. You need visual impact [photos], white space, a distinctive border, font, angles, or whatever it takes to stand out on the page. You newspaper advertising must be distinctive, unusual, and it should contrast with the other ads on the page. Be different.
2. Choose the Vibrant color and graphic design to give the people Attraction for your news.
3. Use only serif typeface for copy. It boosts reading speed, and can increase comprehension by up to 300% over other fonts.
4. Editorial style advertising increases readership by over 50%. With editorial style advertising, the copy is laid out like a regular news story. The word "advertisement" always appears above the copy. If you have a story to tell, think about using editorial style advertising.
5. Your newspaper advertising should be easy to look at and easy to read. Poor use of capitalization, bolding, or italics will decrease reading comprehension by 50%. Bad sentence structure will also reduce comprehension.
6. Use #12 font for copy. Use #14 font if your customers are senior citizens.
7. Make sure photos face into your ad, not toward a competitors ad. Make sure your newspaper advertising looks different from your competitor's. Don’t advertise for them.
8. Vary sentence and paragraph length. Eight words per sentence will get the highest readership.
A smaller ad should have a single focus – one solution for one problem.
9. Word your offer carefully and clearly. Your offer is a promise about the level of service you will deliver to your customer's. Your offer will set your customers expectations, so you want to be very clear.
10. College ads get the highest response rate for all printed marketing materials. Use one if you can in your newspaper advertising.
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