Banner ads are one of the most imp forms of marketing used in today’s online world. All companies use them in one form or another because they’re an affordable, measurable and effective medium to increase brand awareness – and there’s a lot of design work out there for them.
1. Your company logo: Your company logo must be included to build brand awareness. Make sure that it’s visually dominant but not as dominant as the value proposition and the call to action.
2. The value proposition: The value proposition showcases the service/product your brand provides and calls attention to itself with attractive products, special offers and prices, i.e. ‘High Quality,’ ‘50% off,’ ‘Limited time offer,’ or ‘Free!’ It should take up the most space in your ad and be the first thing that you viewers’ eyes are attracted to.
3. The call to action: The call to action is usually made of text or a button with phrases like ‘Click Here,’ ‘Learn More,’ ‘Watch Now,’ or ‘Register Here.’ It should be a standout focal point of the ad, prompting viewers to click on it.
Comments