Glamorous-fake-Instagram-account-Louise-Delange-tricked-50-000-people

Posted by

Can YOU see the hidden message in these pictures? How a glamorous fake Instagram account managed to trick 50,000 people (hint... its true meaning is pretty sobering)


  • A French Instagram account, Louise Delage, appeared in August this year
  • Louise Delage, a 25-year-old model, speedily amassed 50,000 followers
  • However, the model wasn't merely another lifestyle blogger
  • She was instead a construct - aimed to raise awareness of alcoholism
  • The stunt by a Parisian ad agency was created to spread a message
  •  It aimed to show people how easy alcoholism is to miss 



When a good-looking French woman - supposedly a 25-year-old model from Paris - appeared on Instagram in August, she speedily racked up more than 50,000 followers.

Thanks to an assortment of fun-loving snaps of Louise Delage in typically Instagrammed scenarios - including the beach, shopping, and hanging out with friends in the city - people were quick to like and comment on the pretty model's photos.






Instagram



For many users, she seemed to have one of those impossibly perfect, sun-drenched Instagram lives.
Little did they realise that Louise Delage wasn't a real person. 

Whether it's a glass of Sauvignon Blanc in her hand, a cocktail by her side or even a sly bottle poking out from her handbag, Ms Delage's photos always come complete with an alcoholic drink.

And while the 25-year-old is indeed a model from Paris, Ms Delage was in fact hired by the Parisian ad agency, BETC, to send a clever message about alcohol addiction to young people.

As part of the company and Addict Aide's Like My Addiction campaign, she aimed to raise awareness of drinking among young people, and draw attention to the fact that alcoholism can be so easily missed.

By the time BETC released a YouTube video revealing who the model really was last week, it became clear how she had managed to trick so many people.
Thanks to the model's clever 'lifestyle porn'-style shots and commonly-used food and nature Instagram hashtags, most people had simply assumed she was merely another fashion blogger-type, new and 'hot' on the social media platform.
But as the video announced: 'It's easy to miss the addiction of someone close.'


Comments

Post a Comment